Ann Howard
Cover & Web Design

A case study design for the singer/songwriter Ann Howard. Our goal was to set up some rather simple but happy designs that reflect the feel-good pop songs of this lovely (but, unfortunately, fictional…) blonde pop star. The logo emphasizes the acoustic nature of Ann’s music, the artworks for CD and LP covers mirror her sunny lightness. The screen design for the singer’s web site is kept rather simple as well, with a focus on a) monetization (selling albums, selling tickets, selling merchandise) and b) expanding Ann’s fan base and followers (by placing links to her social media channels and newsletter in a prominent position).