Tribeholz Logo Design

Furniture made of driftwood found on the banks of the river Rhine, that’s the idea behind the upcoming start-up Tribeholz. WUNDERLUST came up with the name for the company as well as with its logo and slogan, “Wood for You.” Tribeholz is kind of a pun in the native language of the company, mixing the original German term for driftwood, “Treibholz,” with the English term “tribe” to show the native and natural characters of the start-up’s products. The logo was kept simple, with the aim of not drawing too much attention away from the product that should stand for itself considering the uniqueness of every hand-made piece. The used fonts and the tree icon also reflect its natural character.